Back in the long-ago days of the 2010 holiday season, it looked like THQ had a hit on its hands with its out-of-left-field uDraw Game Tablet, a slate-like controller that used a stylus to let players draw on the TV. The company sold 1.7 million of them to Wii owners by early 2011, beating expectations and leading some to speculate that the uDraw might be the biggest game control revolution this side of the Kinect.

Buoyed by the initial success, THQ quickly cranked out uDraw tablets for the Xbox 360 and PS3, and got to work licensing new compatible software from big, family-friendly brands like Kung Fu Panda, Spongebob Squarepants, and Disney Princesses. But that expansion now looks like a colossal mistake, as excess uDraw inventory was a major factor in the huge financial loss reported for the company's recent 2011 holiday quarter.

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Back in the long-ago days of the 2010 holiday season, it looked like THQ had a hit on its hands with its out-of-left-field uDraw Game Tablet, a slate-like controller that used a stylus to let players draw on the TV. The company sold 1.7 million of them to Wii owners by early 2011, beating expectations and leading some to speculate that the uDraw might be the biggest game control revolution this side of the Kinect.

Buoyed by the initial success, THQ quickly cranked out uDraw tablets for the Xbox 360 and PS3, and got to work licensing new compatible software from big, family-friendly brands like Kung Fu Panda, Spongebob Squarepants, and Disney Princesses. But that expansion now looks like a colossal mistake, as excess uDraw inventory was a major factor in the huge financial loss reported for the company's recent 2011 holiday quarter.

Read the rest of this article...

Read the comments on this post


No Responses to “ Boom to bust: THQ’s "revolutionary" uDraw now filling warehouse shelves ”

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