Sat 12 Mar 2011
We Dare, a Wii game with risqué commercials that have raised a few eyebrows, has been pulled from its UK release following a seemingly low Pan European Game Information (PEGI) rating of 12.
We Dare commercials began appearing across the Internet a few weeks ago and were widely watched in the US, despite the fact that the game is only being released in Europe. On Wednesday, PEGI announced the game's 12 rating, a decision that was immediately decried in UK papers as being inconsistent with the nature of the game as conveyed in the ads, which show good-looking adults spanking each other and nibbling at Wiimotes in pairs.
PEGI defended their decision, saying that the commercials belie the nature of the game and that it is plenty tame for a 12 rating. But the controversy has rattled Ubisoft enough that the company decided to pull the release scheduled for Friday in the UK. The commercials in question have since been barred from the US and made private on Ubisoft's UK YouTube channel. There's been no word on the state of the release in other European countries, so videos of actual gameplay may still be imminent.